Performance Podcast Advertising for Growing Brands
Some of the fast growing brands in the world use PodcastAgency.com as their exclusive partner.
OUR MISSION
We have been representing top brands in the podcasting business since 2015.
We leverage our expertise, scale, research, and media relationships to help brands achieve maximum return on investment for podcast advertising.
Our experience speaks for it self…
1200
Unique Podcasts Sponsored
4B+
Ad Impressions/Year
1M+
Purchases Measured
WHY ADVERTISE ON PODCASTS?
By 2025, global podcast listeners are expected to surpass 500 million. The podcast medium continues to see considerable growth and an ever expanding audience combined with a podcast for everything you are sure to see improved results! Consider:
+62% of 12+ US population have listened to a podcast
+50% of those age 12-34 are monthly podcast listeners
THE POWER OF PODCASTING
Podcasts can be effective platforms for driving sales due to several key factors. Ultimately, the success of driving sales on podcasts relies on the relevance of the product or service to the audience, the credibility of the podcast host, the effectiveness of the ad placement, and the clarity of the call-to-action.
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Listeners often develop a strong connection with podcast hosts. When hosts recommend products or services, their audience tends to trust these endorsements, leading to higher conversion rates.
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Podcasts often cater to niche audiences. If a product or service aligns with the podcast's theme or subject matter, the audience is more likely to be interested in purchasing.
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Advertisements or endorsements within podcasts can feel more organic and less intrusive than traditional ads. When integrated seamlessly into the podcast content, they can generate better responses from listeners.
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Podcasts offer a longer duration for engagement compared to typical ads. Host-read endorsements or detailed discussions about a product/service allow for deeper exploration, influencing purchasing decisions.
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Podcasts often include clear and direct calls-to-action, prompting listeners to visit a website, use a specific code for discounts, or take advantage of exclusive offers. These CTAs can lead to immediate sales.
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Regular listeners tend to develop a sense of affinity towards brands or products recommended by their favorite hosts. This can result in a higher likelihood of making a purchase.
HOW WE MAKE IT HAPPEN
Strong Relationships
We have formed relationships with podcasting networks - large and small - to negotiate rates that will meet your performance goals.
Performance Focus
We build campaigns that perform without sacrificing brand safety, hyper focused on your audience demographics, allowing for the best opportunity for engagement.
Industry Knowledge
We have billions of impressions worth of experience in the podcast industry, making us experts at gathering data and matching the best podcast to each particular brand.
MEASUREMENT & ATTRIBUTION
Podcasts advertisements are served digitally, allowing for a robust deterministic approach to measured performance. Podcast Agency offers pixel and analytics based metrics to track the effectiveness of ad campaigns, providing insights into audience engagement, number of site visitors, number of conversions, and conversion rates, which helps in optimizing strategies for better sales outcomes.
Performance can be measured utilizing promo codes, vanity URLs, post check out surveys and pixel based attribution. Any one of these measurement tools or a combination of them will help gather data to learn how your advertising is performing and allow for campaign optimization.
Promo Code
Using promo codes during ad placements allows your brand to encourage listeners with a special offer that drives site traffic allowing campaigns to be monitored.
Vanity URL
A vanity URL allows advertisers to track click-through rates and engagement on specific podcasts.
Survey
Post checkout surveys are a valuable tool for businesses to gather actionable feedback and make informed decisions to optimize their podcast campaign.
Pixel
Pixel based tracking allows us to measure spot placement, length & message which leads to better optimization, reallocating waste to the strongest performers.
We navigate the complex world of sponsorship at scale.
Strategy and execution are our superpower
There are several ways to purchase podcast advertising including host reads, host endorsements, and produced spots. Placement of ads can be in the beginning of the podcast (pre-roll), during the podcast (mid-roll) or after the podcast has ended (post-roll). Our team will make the best recommendation for your business to garner the most response.
WHERE MY MOM’S AT?
Christina P. is a comedian & exhausted mother of two young boys. WMMA explores all thing parenting - from colossal mom fails to the quiet rage you feel when your toddler won't nap.
MEL ROBBINS
Every episode of The Mel Robbins Podcast is filled with the motivation you need plus deeply personal stories, relatable topics and research-backed advice to help you create a better life.
2 BEARS, 1 CAVE
Weekly, comedian best friends Tom Segura & Bert Kreischer get together in the bear cave at YMH Studios to do what bears do: make each other laugh.
