Unmatched pricing
- ~30% lower effective CPMs
- 20%+ added value vs. standard rates
- 80%+ off rate card via supply-led buying
- Daily negotiations to capture market lows
Podcast Agency is the performance-first podcast advertising partner for growth brands. We negotiate smarter, measure everything, and deliver more reach per dollar than any other buyer in the market.
Most agencies treat podcast advertising like a branding channel. They book a few shows, hand you some talking points, and call it done. You get an invoice and a handful of promo code redemptions — no real attribution, no optimization, no proof it worked.
The standard rate card is a suggestion, not a ceiling. Most buyers never push back on it. And when it comes to measurement, platform-reported attribution is inherently biased — every network wants to claim credit for your conversions.
You deserve better. Better rates, better data, and a partner who treats your media investment like it's their own.
Three unfair advantages built on 10+ years of buying, measuring, and optimizing podcast and audio campaigns.
Our supply-driven buying model delivers CPMs ~30% below market rates and 20%+ in added value — simply because we negotiate differently than everyone else.
Standard agencies go to ad sales. We go to revenue management — the people who actually control pricing. Our direct network relationships give us the kind of leverage that translates into real savings on every single buy.
We also operate with real-time market intelligence, negotiating daily and capturing pricing at its lowest points rather than locking in rates months in advance.
We work with revenue management teams, not ad sales, unlocking pricing most buyers never see.
Our buyers actively pursue market lows every day, not quarterly at contract time.
Magellan AI data shows exactly what your competitors are spending by show, so every placement decision is informed.
Show selection, frequency, and creative are actively managed based on results, not set at launch and forgotten.
We don't ask you to trust a black box. Every Podcast Agency campaign comes with a custom measurement framework — collaboratively designed, built for transparency, and independently verified.
Platform-level pixel attribution links each ad exposure to on-site behavior within minutes. Timestamped, user-matched, and tagged with campaign metadata. This is the optimization engine that tells us what's working in real time.
M-squared Club certified. Advanced Attribution — independently verified, not self-assessed. Our Director of Attribution, Madan Bharadwaj, founded Measured, one of the most respected attribution platforms in the industry. Attribution isn't an add-on here. It's core infrastructure.
How Mynt's relationship-led audio negotiation transformed a routine contract renewal into a full-funnel expansion for Liquid Death.
Liquid Death had built significant audio momentum. But a major media contract renewal was approaching — and with it, real risk. They needed to protect existing impression volume at or below current CPMs, while simultaneously expanding into new markets to support aggressive growth targets.
What began as a routine renewal became a full-funnel expansion. Mynt's relationship-led buying converted a standard audio commitment into 50% more reach, six new markets, and Super Bowl access — without asking Liquid Death for an extra dollar. That's what access and trust, compounded over time, actually deliver.
We don't do extensive discovery periods or long contract lock-ins. We move fast, test smart, and scale what the data tells us to scale.
Before we spend a dollar of your budget, we know which shows, formats, and creative approaches drive the most engagement for brands like yours. We build a custom show selection matrix using Magellan AI competitive data, audience analysis, and engagement benchmarks across 1,500+ shows.
Our supply-driven model means we're actively negotiating every week — capturing market-low rates through direct network relationships, unlocking bonus inventory, and staying agile as conditions change. Your competitors are locked into rate cards. You're not.
We pair every campaign with a transparent, collaboratively designed measurement framework. Real-time pixel attribution tells us what's working now. Incrementality testing tells us what's actually driving growth. When something works, we scale it. When something doesn't, we cut it — fast.
1,500+ active show relationships. Every major audio network. Deep creative support from first briefing to final aircheck.
We have direct relationships across the entire podcast ecosystem — from the biggest networks to niche shows with rabid audiences. If your customer is listening to it, we can get you on it.
90% of our ads are host-read, because the data is clear: host-read ads convert at significantly higher rates than pre-produced spots. We handle show selection, rate negotiation, host coordination, read optimization, and full post-campaign reporting — end to end.
We work with growth-stage brands across consumer health, DTC, CPG, SaaS, and direct-to-consumer categories — brands that need measurable returns on every media dollar, not just impressions.
The Mynt team is gritty, honest, and a little bit savage.
With Mynt's spot-level, real-time pixel tracking and our rigorous Advanced Attribution test design, I can make high-stakes decisions with low uncertainty.
Test campaigns start at $35K. Launch in 2–4 weeks. No long-term contracts required.